New Brevant brand seed to rice farmers in India – Corteva Agriscience
Managing Director of South Asia, KV Subbarao said, “I am pleased to announce the introduction of Brevant rice seeds for this upcoming sowing season. We are committed to serving our farmers by providing more choice through multiple brands and channels.
US based Corteva Agriscience, has announced the introduction of a new rice seed brand known as ‘Brevant seeds’ for farmers in India.
Farmers in Madhya Pradesh, Gujarat, Orissa, Uttar Pradesh, Bihar and Chattisgarh will have access to the Brevant seed range via select business collaborators in these states. Corteva Agriscience plans to further expand the distribution to more rice-growing states across India to provide farmers more choice and more access to its market leading, high yielding hybrid seeds.
Managing Director of South Asia, KV Subbarao said, “I am pleased to announce the introduction of Brevant rice seeds for this upcoming sowing season. We are committed to serving our farmers by providing more choice through multiple brands and channels. The introduction of this new brand addresses their different growing needs and buying preferences.”
In April last year, Corteva launched the seed brand for corn farmers across India. This move has provided more farmers with better access to Corteva’s 90-year history of seed innovation where the company has amassed one of the largest, most robust germplasm libraries for corn.
Subbarao added, “In addition to our offerings in corn, our in-depth knowledge in hybridization enables us to also provide superior products in rice by translating it to the creation of the right seed choice, for the right environment.”
Source: This story first appeared in The Economic Times News Feed without any modifications to the text. Only the headline has been changed.